TO REACH AND CONSULT WITH DESPERATE PEOPLE AND BE ON TOP-MIND WITH THEM, FOLLOW THESE STEPS TO REACH AND CONSULT WITH VISIBLE CUSTOMERS.
If you share useful info, prospects will be more likely to purchase your products or services. Because statistics show that buyers are more than halfway through their decision-making process before they reach out to a salesperson, you need to stay top-of-mind with your prospects so they think of you before your competition when they’re ready to buy.
Obviously, sales professionals and marketers know how to use the concepts of having a high frequency and a high reach. But what many professionals don’t realize is that you can also increase your LinkedIn visibility by posting more frequently. Since newspapers, television, and radio have existed for as long as they have existed, we’ve tried to measure these factors in the media that we use.
You can make your own posts on LinkedIn that are more frequent and more reachable. You don’t need a huge advertising budget to make the most of LinkedIn. You could do this by logging into LinkedIn and posting a status update every day for as little as 15 minutes.
How can you increase your own frequency and reach on LinkedIn, and remain top of mind with your customers?
People love to read and share informative articles on social media. Post to your LinkedIn profile as a way to announce new products or services you offer. You could also post useful tips and ideas on other social media sites. LinkedIn posts are short, and others can be easily pushed to your connections as an alert. And by posting often, you can increase your reach and frequency on the social media platform.
65 percent of buyers said that their online experience influenced them to make a buying decision. When you share useful information that helps others do their job better, people will realize you’re a trusted authority who will help them achieve their career goals. Keep testing and measuring the days and times you share content on LinkedIn to see which posts are most effective for your audience.
You can share content that you like by creating a blog, or website or sharing an article on your company page.
It is important to share useful and relevant content on LinkedIn because it will let people know what you’ve written and where you posted it. You can quickly create informative articles for your LinkedIn profile that will help potential customers find you by actively displaying them on their profile pages.
By writing good quality content, you’ll help position yourself as a subject matter expert. When you write these articles, make sure to include helpful information that your prospects will find helpful. Do never write content that only aims to sell your product or service.
OPTIMIZING CONTENT WITH OTHER INSIGHTLY POSTS: These are more targeted and useful than regular posts to your LinkedIn profile. You can do this by joining relevant groups on LinkedIn where people who are like-minded are. By sharing useful content as part of these group conversations, members can learn more about you and your company. In groups that your prospects belong to, you can start having meaningful conversations with them. Members of these groups also get notified via email when new conversations are created, which means you will be more visible to your audience.
SELECT AND USE ADVANCED MARKETING FEATURES IN OUR GUIDE TO SELL A PRODUCT OR SERVICE.
First things first: you don’t need to pay for LinkedIn Premium to get the most out of LinkedIn for prospecting. But LinkedIn’s Premium account does have some nice features that will help you grow your business.
Here’s a list of features that LinkedIn Premium users will benefit from:
1. Lead & account information: If you save leads or accounts on LinkedIn, your sales page will display any time that leads or accounts post updates or articles on the website, or when they get mentioned in the news. This allows you to quickly get relevant, timely information about your prospects.
2. Searches that were performed while someone was employed for less than 90 days were saved, so if someone recently hired you is interested in something, he will probably decide to make a purchase. If you notice that the people you target are working at other companies, now is a good time to view those prospects’ LinkedIn profiles, and congratulations on their new position.
3. Search Save – When a prospect is recently featured in the news, they are excited to learn that. When you find out that a lead or an account has changed jobs, that is a great time to congratulate them.
4. Search saved for searches that were done using the website in the last 30 days: If your prospects are posting information on social media sites, they want the world to know about it. Help them by helping them to share their information. Spread your posts by promoting what they share and by encouraging others to share your content. If prospects post something useful, share that post with them. And if the author has posted a valuable message, respond to them and discuss the matter with them.
You’ll find that employing all three of those LinkedIn tactics will help you stay top of mind when your prospects are thinking about making a purchase decision. If used properly and persistently, more prospects will come your way by maximizing the power and reach of LinkedIn.
If any of these tips help you to grow a sales funnel on LinkedIn, check out our guide to Creating a Sales Funnel on LinkedIn.